who we are

What makes us tick


The Sweeds have the best word for this out of anybody. Plus, who doesn't want to be a viking.
Never, ever take yourself too seriously – life is not linear, not everything goes to plan. Make mistakes, learn from them and move on.

High goals, high impact

We exist to improve lives – this one speaks for itself. 

Price v Quality

Price and quality do not go together – at EMD we believe extremely high quality and very affordable prices CAN go together. It is our goal to delight people with extra value every step of the way.

A bit about our founder

Eat My Dust Scooters was born in 2015 when James travelled to China to study large scale Chinese businesses as part of his Commercial Law degree. EMD is ready to make a substantial change to the way we think about travelling short distances by providing a real alternative to cars.

Wind the clock forward several years, 3 different test models and a lot of patience to arrive at today. James currently fills his days browsing Instagram for the new EMD ambassador or travelling to China visiting potential partners for your next motorbike.

EMD has faced a lot of challenges as our product is unlike any other on the Australian market. It was through unwavering belief and persistence that we find ourselves here today ready to present a product to the market. We’d love to share this passion with you! Our customer, so please reach out below or give us a call if you have any questions. Otherwise, we will see you on the roads making a difference together!




Here you'll find EMD in the media

Our story of conception, published by My Brand Journey – an international collection of brands who have inspiring beginnings destined for success.

Read our story here.

Get In touch

(02) 9310 1265

available from 08:30 – 18:00

Address Level 2/11 York St Sydney, NSW 2000